Social media are about to revolutionize marketing. Involvementand participation are key words. Communication with customerstakes place at eye level. Consumers are becoming active participants of marketing, products and even brands.
Felix and Klaus Holzapfel, experts in alternative marketingstrategies illustrate that attract the users in social networks, how to deal with them "brotherhood, " what you can learn from them and how they are actively involved in their own marketing strategy. For only those who understands Facebook can do to positionthemselves and campaign design, the nerves do not talk but as a welcome "friend" of himself. It transformed the recently introducedsocial plugins Facebook static Web pages into interactiveexperiences, network information and create attractive addedvalue for users and companies.
This book guides you through the world of social networks Facebook. It shows how to integrate Facebook in your marketing and the promotion and communication opportunities it offers.
Using numerous examples of international practice - from largebrands to the one-man company - the authors show how toovercome the new challenges in marketing, communications and PR and opens up an audience of millions - worldwide.
Author Biography
Felix Holzapfel is the CEO of the German branch of conceptbakery.The agency specializes in the development of alternative marketing strategies for companies in Germany and the USA. He has a reputation as an author and co-author of several books and hasmade frequent speaker for unconventional, digital and cross-media marketing.
Klaus Holzapfel has lived since 1997 in the U.S. and is CEO ofmarketing agency conceptbakery LLC in Denver, CO. This isfocused on the development and implementation of exceptionalconcepts in the areas of social media and guerrilla marketing. He is also expert in the content of advertising with a good cause and founder of the non-profit organization Ubuntu Now.
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